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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
- 25articles · 30d
- 3+ day agolatest article
- Aug 16, 2026earliest in window
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- 372avg words
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News
Cable News Bundling Hits The App Store; Grindr???s Turn On The Data Sales Hot Seat
4+ day, 12+ hour ago (819+ words) Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, anyone?) Behemoths like Walmart, Uber and Amazon commonly bundle…...
Google???s Bidding Change Proves Agentic Advertising Has An Agency Problem
1+ week, 6+ day ago (901+ words) By Toni Poulain, Goodway Group The industry’s first reaction was to debate whether this is a cash grab. The more consequential question is why the buy side remains so smitten with the idea of handing maximum control to autonomous buying…...
RMN-Mania; Mom! Netflix And YouTube Are Fighting Again
3+ week, 2+ day ago (836+ words) Can There Be Fewer RMNs, Please? There are hundreds of retail media networks. Even if you narrow the definition to brick-and-mortar retail chains – and ignore the endless parade of first-party data sellers now flying the “retail media” flag – there are…...
Nielsen???s Latest Updates Aim To Remove Bias From Its Measurement Strategy
3+ week, 4+ day ago (766+ words) Upfront negotiations are over, and the Fall broadcast season is about to begin. And acquiring ad verification company DoubleVerify isn’t the only news item on Nielsen’s docket this month. Improving measurement accuracy really means “removing bias” and getting closer to…...