3+ day, 15+ hour ago   (595+ words) Omnicom has appointed BBDO Worldwide chairman Andrew Robertson as Chief Executive Officer of Omnicom Advertising, effective immediately, following the retirement of Troy Ruhanen after more than two decades in senior leadership roles across the holding company. The leadership change comes…...

4+ day, 8+ hour ago   (299+ words) Mumbai: Gaurang Menon has stepped down as Managing Partner & Creative Head – West at Hashtag Orange, concluding a nearly three-year stint during which he established and scaled the agency’s Mumbai business from the ground up. Menon joined Hashtag Orange with the…...

5+ day, 11+ hour ago   (257+ words) New Delhi: The Indian Express Group and OpenAI have announced a strategic partnership aimed at helping more consumers discover and engage with the Group’s original journalism through ChatGPT. Under the partnership, content from participating Express Group publications will be made…...

5+ day, 14+ hour ago   (1560+ words) Mumbai: The Cannes Lions Creativity Report 2026 places a clear business lens on creativity, arguing that the industry’s most effective ideas are increasingly being judged not merely by their originality or execution, but by their ability to create measurable impact for…...

5+ day, 14+ hour ago   (207+ words) The mandate will cover social media, performance marketing and integrated discovery, bringing together Hashtag Orange’s expertise in engaging Gen Z with Frankfinn’s more than three-decade legacy in skilling youth for careers in cabin crew, airport ground staff, air ticketing, hospitality,…...

5+ day, 14+ hour ago   (1564+ words) Writer, director, lyricist and former National Creative Director at Taproot Dentsu, Titus Upputuru launched his own advertising and films firm, The Titus Upputuru Company, in 2022. As the company marks four years, Medianews4u.com caught up with him to discuss his entrepreneurial…...

6+ day, 9+ hour ago   (269+ words) New Delhi: Adfactors PR has appointed Nikita Sarwara as Senior Vice President, expanding her responsibilities across key client mandates within the firm’s corporate and brand communications practice. In her new role, Sarwara will work across communication strategy, media engagement, thought…...

6+ day, 13+ hour ago   (279+ words) Mumbai: Saatchi & Saatchi India, part of Publicis Groupe India, has appointed Mayuresh Dubhashi as Chief Creative Officer, strengthening the agency’s creative leadership as it continues to focus on culture-led and modern brand solutions. Based in Mumbai, Dubhashi will report to…...

6+ day, 15+ hour ago   (944+ words) MediaNews4U Why the Ad Film That Worked Last Year May Not Work for Your Brand Today In this article, Divyat Kanyal, Founder, Tall Creative Studios, explains how advertising has shifted from hero films to flexible, platform-specific storytelling that responds faster to…...

1+ week, 1+ day ago   (200+ words) New Delhi: SpeakX, an AI-powered English-speaking platform, has announced former Indian captain MS Dhoni as its Brand Ambassador, following his recent investment in the company. The partnership will extend beyond the brand’s marketing initiatives into the learner experience on the…...