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Daily news on dietary supplements, nutraceuticals and functional foods. Free access to news on health ingredients and herbals in Europe.
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News
China focus: BYHEALTH targeting stress needs, a2MC’s FY26 revenue and more
4+ day, 3+ hour ago (574+ words) From metabolism and sleep disruption to hair loss, China’s BYHEALTH says it sees an opportunity in addressing consumer needs arising from a high-stress, high-cortisol urban lifestyle. “Stress is not only an emotional problem but is an actual signal in our…...
Could AI-driven consumer discovery reshape women’s health innovation?
1+ week, 5+ day ago (578+ words) Speaking to NutraIngredients at the Nutrify Today C-Suite SumFlex 2026 in Mumbai, Singh said how consumers discover health products has fundamentally changed, with search behavior increasingly providing brands with insight into unmet needs before products are even developed. “Data is the…...
Make Mobility Moves with Day 1 Benefits of Muvz
1+ week, 6+ day ago (184+ words) NutraIngredients.com Make Mobility Moves with Day 1 Benefits of Muvz PDF file | Product Brochure | Promotional Content The race for the next mobility consumer is underway. With Day 1 claims from Muvz, you can leave the competition in the dust! Muvz helps…...
When the influencer isn’t real: AI amplifies familiar supplement advertising risks
2+ week, 5+ day ago (1144+ words) A recent New York Times investigation has identified hundreds of AI-generated wellness personalities promoting supplements to U.S. consumers on social media, including personas presented as doctors and other health experts. The findings have drawn attention to how longstanding rules around health…...
August Launch Pad: Convenience, targeted benefits and multifunctional formulas converge
3+ week, 4+ day ago (259+ words) Brands are also broadening established ingredients into new need states, with creatine continuing to move into women’s health and longevity, while fiber, mushrooms and beauty-from-within ingredients take on more targeted applications. Across the board, the launches reflect growing demand for…...
Betting its financial growth on next gen wellness, Herbalife rolls out Bioniq GO
1+ mon, 2+ day ago (476+ words) Bioniq GO uses a digital wellness assessment to determine a person’s lifestyle, wellness priorities and nutritional needs. Based on the results, the individual is matched to one of 40 micronutrient formulations. They each contain up to 23 vitamins and minerals to meet…...
Kirin takes on next level of growth as health science business turns profitable
1+ mon, 3+ day ago (691+ words) Kirin announced last Friday that it is acquiring Jamieson Wellness for C$2.5bn (US$1.78bn). During a press conference held on the same day, the company revealed that it has been scouting for a potential acquisition target in North America since 2020, and…...
Amazon Spain blocks listings and suspends accounts in compliance crackdown
1+ mon, 1+ week ago (702+ words) According to food compliance expert Martín Salcedo, from Madrid-based consultancy LegaleGo, the platform has started to take a hardline approach to the requirement for a RAP (translated to ‘Extended Producer Responsibility’) number, catching many vendors off guard. The RAP number…...
Building consumer trust: Ten Percent Club bets on athlete advocacy and product certification
1+ mon, 1+ week ago (915+ words) Founded in 2022, the Ten Percent Club is a sports performance brand specializing in nootropics, mushroom blends and botanical ingredients. The brand was born from a desire to provide athletes with clean and effective supplements to support both performance and recovery....
NutraIngredients Asia Awards 2026: And the finalists are…
1+ mon, 1+ week ago (616+ words) This year’s awards saw a total of 256 entries - over 30% higher than last year - and is a record high for the Asia edition of the Awards, which is also held annually in Europe and the US. The newly added Healthspan Ingredient…...